The idea of Nespresso was born in 1970 at Nestlé: the Swiss multinational then imagined a concept consisting of a closed integrated system where we would introduce a coffee pod which would produce the equivalent of a espresso. The first application patented thus dates back to 1970, according to a process invented by the Vaudois engineer Éric Favre.
Mocked by his Italian wife, this aerospace engineer wants to show her that he can make the best espressos. Inspired by the famous Roman coffee Sant'Eustachio, he developed a machine allowing the aeration of water passing through a coffee capsule.
The system began to be marketed in 1986 with the creation of the subsidiary Nestlé, Nespresso SA to Vevey in Swiss.
Nespresso first sold its capsules in the professional world (bars, hotels, offices, etc.) but it was a failure: between 1986 and 1988, sales did not take off and Nestle calls the project into question. In 1988, sales increased significantly. In 1990, the company signed its first contract with Turmix, another Swiss company, which takes care of the production of the machines. Subsequently, other contracts are signed with the companies Krups, Magimix, Alessi, Phillips, Siemens, De'Longhi And Wise. Nespresso then established itself in many countries.
In 2003, Nespresso set up, in collaboration with Rainforest Alliance, the AAA Sustainable Quality Program (Nespresso AAA Sustainable Quality TM Program).
In 2005, Nespresso called on George Clooney to launch an advertising campaign, then, in 2008, to John Malkovich, and then, in 2014, to Jean Dujardin. Finally, in 2022, Camille Cottin joins George Clooney and Jean Dujardin in another advertising campaign.
In 2015, during the inauguration of their new factory in Romont, Nespresso indicates that it is present in 63 countries with 432 stores, and employs more than 10,500 employees, including 2,300 in Switzerland.
In 2020, turnover reached 5.9 billion Swiss francs. The company benefits, according to Le Figaro , of a profitability “close to the levels recorded in the luxury industry”.
Source: Wikipedia